Gift cards for retailers
Gift cards make the perfect gift, but as a retailer, how can you be sure that your gift card programme is a success? Jigsaw helps by working with stakeholders across departments, as an extension of your team to bring all the pieces together. We’ll make sure your gift cards are sold in all the right places and keep things as simple as possible.
We work with fantastic brands like ASOS, Hotels.com, Costa Coffee, Nasty Gal, and Côte among other high street names, and help them to acquire new customers, boost brand engagement and deliver incremental revenue.
How we can help you
To launch, manage and grow
Whether you have an existing gift card programme or you’re looking to build one, Jigsaw can add value. We offer a range of services – helping to get physical gift cards into stores, selling physical gift cards and e-gift cards online or to businesses, gift card processing and much more. We can take care of everything or customise our services depending on the support you need.
Top Tip: Be sure to check out our news section if you are new to gift cards and are looking to learn more about how powerful they are as an employee reward, sales incentive, survey incentive, giveaway, business gift and much more.
How do you know what you need?
Objectives
Understanding your goals is key. Are you looking to launch a gift card from scratch, upgrade your gift cards to digital gift cards or e-vouchers or launch new B2B or B2C sales channels or territories? Whatever you are trying to achieve, we'd like to hear from you.
Consultation
Now we understand your objectives we can help you to achieve them. We will recommend the level of support you need, take you through our strategy step by step and agree on how we’re going to support you.
Set up
To start with, we need to get to know your brand and your current systems. We will work with your internal teams to design the right approach to market and develop tailored processes for your business, from customer services to finance and more.
Launch
We’ve launched countless new products, and our projects team will be with you at every step. We can help design and print physical cards; build, host and manage your website to sell gift cards online and take your product to the B2B and third-party mall market. We’ve been part of the gift card community for over 20 years, so our network of over 300 partners will know your gift card product is available from day one. We’ll do all the legwork to get you live and shout about it through our social media channels.
Grow
We have a dedicated team to find new sales channels for your gift cards, managing the whole process from objection handling through to purchase and after-sales follow-up. Your dedicated client account manager will introduce you to new opportunities and initiatives regularly. Our promise to you is constant innovation and best-in-class solutions.
Full Programme Management
Customer service, operations and fulfilment
Our Operations team are ready to support you with order fulfilment and processing, day-to-day operations and customer support - from balance transfers, transaction history and redemption issues to queries on expiry dates, debit card or credit card transactions and worn-off card numbers or PIN’s on physical gift cards.
Finance, data and reporting
Our Finance team take care of invoicing, credit limit management, debt chasing and partner finance queries. We also supply weekly and monthly sales reports to enable you to track performance closely and demonstrate the effectiveness of the programme to your key stakeholders.
Project Management
At Jigsaw we have a dedicated Projects team to make sure that new product launches run smoothly from start to finish. A typical project might be building an e-commerce website, printing physical gift cards, or integrating with a third party via API to allow partners real-time access to your gift card. We also deliver more tailored solutions, such as platforms for balance checks and balance merge, or issuing replacement e-gift cards.
Jigsaw 360 processor
A gift card processor is like a big database, that stores and keeps track of gift card numbers and associated PIN’s securely. It can generate gift card numbers if they need to be printed onto physical cards or issue a unique gift card number and PIN when a digital gift card is requested by a customer or a business. It also needs to talk to your payment gateway so that gift cards can be accepted at checkout, and the balance needs to be adjusted – up or down if funds are added or the gift card is spent. Just like the Jigsaw team, our processor - Jigsaw360, is friendly and talks to just about all distributors and aggregators globally in real-time so we can get gift cards into customers’ hands quickly and easily.
B2B Sales & Partner Management
Our Partnerships team makes sure that our partners have your gift cards at their fingertips and front of mind for campaigns and opportunities. Our Business Development & Marketing team are constantly networking and generating new leads to grow your sales pipeline, as well as shouting about your products to our network and community.
Third-party/Mall Management
Jigsaw works with all the major third-party mall providers to sell gift cards in newsagents, supermarkets or other retail locations. We negotiate with them so that our retailers’ gift cards can be merchandised on “pegs” (or hangers) in-store, or sold on their websites. Once the product is live, Jigsaw supports everything from stock to planning and implementing promotions, and sales reporting.
E-commerce Services
Selling gift cards directly from your website is a must to ensure customer satisfaction and accessibility. Our e-commerce services can be simple or have all the bells and whistles. The most important thing is that it looks and feels like your brand and suits the needs of your customers. We work with your design team and tailor each site so no one will know you’ve had a little help from Jigsaw. We manage fraud very carefully and take all the risk so that you don’t have to.
International Expansion
You may already trade overseas but haven’t launched your gift cards there yet. Our Business Development team can do some research and show you what the potential looks like before you take the leap. If it feels right for your business, then we’ll get you live and help like always.
Dedicated Account Management
As a retailer, you will have one point of contact at Jigsaw and your dedicated Account Manager is with you every step of the way, from scoping through to launch and ongoing management of the programme. They’ll work with you to agree on the level of autonomy you’re happy to give us and how often you want to catch up.
Tech Support
Our agile and creative team of developers are ready to solve your problems. We’re proud of our innovative solutions and ideas and are always challenging ourselves to be better and more efficient.
Jigsaw 360 Platform
Jigsaw360 does lots of things, and one of those things is hosting your digital gift cards. It has 99% uptime to give your customers reliable access to their gift cards, whenever they’re ready to spend.
Jigsaw 360 Portal
Our portal allows partners, clients and business customers to place digital gift card (eGift) orders instantly, at the push of a button. Retailers can issue their own gift cards anytime for customer reward or compensation, or partners can place their own bulk orders when it suits them. Jigsaw360’s portal is continually developing, so watch out for updates on our Blog and Instagram.
Channel Management
B2B and B2B2C
Selling to Employee Benefit Providers, Reward & Recognition Suppliers, Gifting Malls and many more. This channel includes selling to large distributors and aggregators who sell physical gift cards and digital gift cards to other businesses across multiple sectors.
Third-Party Malls
Selling gift cards into physical and digital stores, including large grocery players such as Sainsbury, Argos or Kroger and online retailers such as Amazon. We support everything from negotiating the number of pegs your cards occupy to guidance on stand-out gift card designs.
Direct to Customer (D2C)
Selling directly to your end customers through your website, using our e-commerce services. These services unlock onsite promotions, a smooth checkout experience for your users and multiple payment options. We also advise on marketing campaigns and social media activity to drive engagement.
Multi-choice and Campaigns
Selling to multi-choice product providers and to Agencies for use in branded marketing campaigns. Multi-choice cards can be redeemed at a chosen participating retailer, an example is the One4All card.
E-commerce Solutions
E-commerce Initiatives
Want to try something new without the commitment of a package upgrade? We offer a number of customer-facing e-commerce initiatives that are available as add-ons to your package. These include but are not limited to:
– D2C promotions such as prize draws or value add promotions
– Animated eGifts/digital gift cards
– Paid Search Campaigns
– Digital Ad Campaigns
– New product innovations such as Gift Lists, Balance Merge and Balance Split functionality
Take a look at our digital brochure to see our full range of initiatives and be sure to reach out with anything else you would like our support with, we love to hear new ideas and build bespoke solutions.
E-commerce packages
FEATURES
THE ESSENTIALS
THE CLASSIC
THE WORKS
D2C e-commerce site build
D2C Email Template Build
✓
✓
✓
✓
✓
✓
B2B Site Build
B2B Email Template Build
✓
✓
✓
✓
✓
✓
Asset design updates per year
Gift Card Product types
Gift card designs per product
Gift card design updates per year
Animated eGift functionality
Delivery Personalisation (written message and delivery date)
1
eGift only
5
1
✗
✓
4 (seasonal)
eGift and Physical
5
4 (seasonal)
✗
✓
Unlimited
eGift and Physical
Unlimited
Unlimited
✓
✓
Site Analytics Report
Analytics integration
Annual SEO audit
Upon request
Google Analytics (GA)
✓
Optional Quarterly
Google Analytics (GA)
✓
Quarterly
GA Ecomm Tracking*
✓
* Other site analytics integrations are available. If you would like us to integrate what you already use that's no problem at all!
Pick and
mix services
If you don’t need full gift card programme management right now, we also offer a pick-and-mix approach to our services. Take a look at each piece of the gift card puzzle in our Full Programme Management segment and we can create a bespoke package for you.
Integral in driving revenue for the brand
The White Company have been working with Jigsaw Business Solutions for 6 years as our third party provider of Gift Card solutions. Jigsaw are very professional and supportive and have been integral in delivering new opportunities and driving revenue for the brand
Jo Coulcher, Senior B2B Sales Manager, The White Company
Case studies
Discover how we drive growth for our retailers with agile technology, innovation and creative thinking.
