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Gift cards for retailers

Gift cards make the perfect gift, but as a retailer, how can you be sure that your gift card programme is a success? Jigsaw helps by working with stakeholders across departments, as an extension of your team to bring all the pieces together. We’ll make sure your gift cards are sold in all the right places and keep things as simple as possible.


We work with fantastic brands like ASOS,, Costa Coffee, Nasty Gal, and Côte among other high street names, and help them to acquire new customers, boost brand engagement and deliver incremental revenue.

How we can help you

To launch, manage and grow

Whether you have an existing gift card programme or you’re looking to build one, Jigsaw can add value. We offer a range of services – helping to get physical gift cards into stores, selling physical gift cards and e-gift cards online or to businesses, gift card processing and much more. We can take care of everything or customise our services depending on the support you need.


Top Tip: Be sure to check out our news section if you are new to gift cards and are looking to learn more about how powerful they are as an employee reward, sales incentive, survey incentive, giveaway, business gift and much more.

How do you know what you need?

Gift cards are more complicated than you might imagine, they touch almost every part of a retail business and we know how to handle everything. We can help you figure out what you need – a little or a lot of support, and can even work with you to prepare…

Full Programme Management

It’s simple, we’ll look after every aspect of your gift card programme for you – that’s right every piece of the puzzle.

Channel Management

When we talk about a channel, we’re referring to a route to take your products to market, of which there are many in our gift card world. We prefer to simplify lengthy descriptions and group these routes to form four overarching channels – take a look.

E-commerce Solutions

Selling gift cards directly from your website is a must. However, management of it needn’t be your burden and it just so happens that we excel in e-commerce!   As customer loyalty continues to challenge the retail world, and the preference for digital purchase options growing daily, an omnichannel gift…

Pick and
mix services

If you don’t need full gift card programme management right now, we also offer a pick-and-mix approach to our services. Take a look at each piece of the gift card puzzle in our Full Programme Management segment and we can create a bespoke package for you.

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Integral in driving revenue for the brand

The White Company have been working with Jigsaw Business Solutions for 6 years as our third party provider of Gift Card solutions. Jigsaw are very professional and supportive and have been integral in delivering new opportunities and driving revenue for the brand

Jo Coulcher, Senior B2B Sales Manager, The White Company

Case studies

Discover how we drive growth for our retailers with agile technology, innovation and creative thinking.

See our case studies

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